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Postgraduate programme
Offered by CEREM ESCUELA INTERNACIONAL DE NEGOCIOS
Home Exploring Marketing in the UK: From Digital to Commercial Strategies
Programme overview
Objetivos:
Planificar, implementar y evaluar una estrategia de marketing digital en base a las características y necesidades de cada empresa, utilizando los diferentes canales de marketing y publicidad que internet pone a nuestra disposición: posicionamiento SEO, campañas SEM, redes de afiliación, redes sociales, email marketing, estrategias de contenidos, analítica web, mobile marketing.
Diseñar y ejecutar completos planes de medios sociales, teniendo en consideración las posibilidades que ofrecen cada una de las redes sociales en relación a la comunicación y gestión de la imagen corporativa en el entorno digital.
Estructurar un plan de marketing integral desarrollando estrategias on y off-line que ayuden a la consecución de los objetivos marcados en el plan estratégico de una organización y aportando valor a la propia empresa.
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€1,795
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